What key information must an agent disclose when advertising a life insurance policy?

When advertising a life insurance policy, agents are required to disclose the name of the actual insurer. This is crucial because it provides potential customers with transparency regarding the entity that underwrites the insurance coverage. Knowing the insurer can give consumers confidence and credibility, as they can investigate the company's financial stability and reputation in the market.

Transparency is also essential in ensuring that consumers are fully informed about the products being offered, which helps to prevent deceptive marketing practices. While the names of the policyholder, premium rates, and cash value may also be relevant in discussions surrounding the policy, the name of the actual insurer is a fundamental requirement in advertising to ensure compliance with regulatory standards and to protect consumers.